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企業(yè)網(wǎng)站建設要明確建站的定位方向

來(lái)源:http://www.seermedium.com   發(fā)布時(shí)間:2024-02-11      

一、明確建站目的。

1、 Clearly define the purpose of building the website.

建站的目的就是為了銷(xiāo)售產(chǎn)品或服務(wù),因此首先需要確定的是你的目標客戶(hù)是誰(shuí)?他們在哪里?有什么樣的消費習慣和偏好?然后針對他們的這些特點(diǎn)來(lái)設計網(wǎng)站的內容以及功能。

The purpose of building a website is to sell products or services, so the first thing to determine is who your target customers are? Where are they? What are your consumption habits and preferences? Then design the content and functionality of the website based on their characteristics.

二、選擇合適的建站方式。

2、 Choose the appropriate website building method.

目前主流的建站方式有自助式(如織夢(mèng)dedecms)、門(mén)戶(hù)式(如新浪)和式(如帝國)。不同的建站方式適合不同類(lèi)型的站點(diǎn)。自助式的優(yōu)點(diǎn)是方便靈活,缺點(diǎn)是需要一定的技術(shù)基礎;門(mén)戶(hù)式的優(yōu)點(diǎn)是擁有大量的固定訪(fǎng)客群體,缺點(diǎn)是需要較高的維護成本;的優(yōu)點(diǎn)是擁有自己的服務(wù)器空間以及管理權限,缺點(diǎn)是無(wú)法獲得搜索引擎的收錄排名優(yōu)勢。

At present, the mainstream website building methods include self-service (such as Dreamweaver Decms), portal (such as Sina), and platform (such as Empire). Different website building methods are suitable for different types of sites. The advantage of self-service is convenience and flexibility, but the disadvantage is that it requires a certain technical foundation; The advantage of portal style is that it has a large number of fixed visitor groups, but the disadvantage is that it requires high maintenance costs; The advantage of having its own server space and management permissions is that it cannot obtain the ranking advantage of search engine indexing.

三、確定好域名。

3、 Determine the domain name.

在進(jìn)行域名注冊之前首先要考慮的是域名的價(jià)值問(wèn)題!一個(gè)好的域名應該具備以下特征:1、容易記憶;2、容易輸入;3、簡(jiǎn)短;4、有意義;5、符合國際慣例;6、避免過(guò)長(cháng)的字符等。(具體可參考《怎樣選擇一個(gè)好的英文單詞》)

Before registering a domain name, the first thing to consider is the value of the domain name! A good domain name should have the following characteristics: 1. It is easy to remember; 2. Easy to input; 3. Short; 4. Meaningful; 5. Compliant with international conventions; 6. Avoid long characters, etc. (For details, please refer to "How to Choose a Good English Word")

四、"內容為王"原則。

4、 The principle of "content is king".

"內容為王"、"外鏈為皇"這兩句話(huà)相信大家都耳熟能詳了!但是真正理解并做到的人又有多少呢?(這里指的是原創(chuàng )文章?。τ谛抡緛?lái)說(shuō)沒(méi)有原創(chuàng )文章的支撐是很難獲得搜索引擎的認可的。(當然如果你有錢(qián)買(mǎi)別人的也可以。)

q2

I believe everyone is familiar with the phrases "content is king" and "external links are king"! But how many people truly understand and do it? For new websites, it is difficult to gain recognition from search engines without the support of original articles. (Of course, if you have the money to buy someone else's, you can also do so.)

五、"外鏈為皇"原則。。

5、 The principle of "external chain is the emperor"..

外鏈在seo優(yōu)化中的作用不言而喻!但是什么樣的鏈接才是高質(zhì)量的外鏈呢?

The role of external links in SEO optimization is self-evident! But what kind of links are high-quality external links?

1、相關(guān)性高。

1. High correlation.

2、數量適中。

2. Moderate quantity.

3、質(zhì)量要高。

3. High quality is required.

4、廣泛度要廣。

4. The breadth should be broad.

5、穩定性要強。

5. Strong stability is required.

六、"內文優(yōu)化"策略。

6、 "Internal optimization" strategy.

對于新站來(lái)說(shuō)一般不建議采用論壇發(fā)帖的形式來(lái)做宣傳推廣,(除非你有很牛b的關(guān)系網(wǎng)),因為這樣的帖子很容易被管理員刪掉或者封掉ip地址甚至id帳號??

For new websites, it is generally not recommended to use forum posts for promotion (unless you have a strong network of connections), because such posts are easily deleted by administrators or even have their IP addresses or ID accounts banned??

網(wǎng)絡(luò )營(yíng)銷(xiāo)網(wǎng)站建設與運營(yíng)的相關(guān)圖

Related diagrams for the construction and operation of online marketing websites

?等一系列措施導致你辛苦做的工作付之東流?。ó斎蝗绻愕奶幼銐蛭饲冶还芾韱T認可除外)

? Waiting for a series of measures to cause your hard work to go to waste! (Of course, unless your post is attractive enough and recognized by the administrator)

七、"更新規律化",堅持每天更新。

7、 Regularize updates and adhere to daily updates.

很多新手站長(cháng)都抱怨說(shuō)我的網(wǎng)站快照不更新是什么原因造成的???!其實(shí)原因很簡(jiǎn)單就是因為你的站點(diǎn)沒(méi)有定期定量的去更新文章的緣故??!

Many novice webmasters complain that my website snapshot is not updated for what reason?! The reason is actually very simple because your website does not regularly and quantitatively update articles!!

八、"友情鏈接互換"策略。

8、 The strategy of exchanging friendship links.

一個(gè)好的友情鏈接交換平臺可以讓你事半功倍哦!

A good friendship link exchange platform can help you achieve twice the result with half the effort!

九、"流量分析報告",及時(shí)調整方向。

9、 Traffic analysis report, adjust direction in a timely manner.

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