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企業(yè)如何利用小程序引流?

來(lái)源:http://www.seermedium.com   發(fā)布時(shí)間:2024-03-25      

一、通過(guò)關(guān)鍵詞引流。

1、 Use keywords to attract traffic.

當用戶(hù)需要一個(gè)小程序時(shí),他們會(huì )習慣性地在微信上搜索,與用戶(hù)搜索詞相關(guān)的小程序會(huì )優(yōu)先顯示給用戶(hù)。因此,企業(yè)在確定小程序名稱(chēng)時(shí),可以選擇用戶(hù)經(jīng)常搜索的關(guān)鍵詞,這樣用戶(hù)就可以搜索到企業(yè)的小程序。而且小程序越早開(kāi)通,排名就越高,所以企業(yè)注冊開(kāi)發(fā)小程序要趁早。

When users need a mini program, they habitually search on WeChat, and the mini program related to the user's search term will be displayed first to the user. Therefore, when determining the name of the mini program, enterprises can choose keywords that users often search for, so that users can search for the company's mini program. Moreover, the earlier the mini program is launched, the higher its ranking, so it is important for businesses to register and develop mini programs as early as possible.

二、社交裂變引流。

2、 Social fission drainage.

大家都知道,小程序需要基于微信運行,而微信又是大的社交軟件,所以企業(yè)在為小程序引流時(shí),一定要注意社交層面的引流。例如在微信群、微信好友、朋友圈等方面分享小程序,這樣可以吸引自己微信上的朋友來(lái)使用小程序,而這些朋友在使用后,又可以讓他們去分享,終形成裂變效果。

As we all know, mini programs need to run on WeChat, which is a large social software. Therefore, when companies attract traffic to mini programs, they must pay attention to the social aspect of traffic. For example, sharing mini programs in WeChat groups, WeChat friends, Moments, etc. can attract friends on WeChat to use the mini program, and these friends can then share it, ultimately forming a viral effect.

三、使用小程序二維碼引流。

3、 Use mini program QR code drainage.

每一個(gè)在線(xiàn)小程序都會(huì )有自己獨特的小程序二維碼,當企業(yè)在線(xiàn)上或是線(xiàn)下舉辦活動(dòng),或設計宣傳冊、海報等,都可以在其中添加小程序二維碼。通過(guò)這種方式,用戶(hù)可以看到小程序二維碼,然后只需拿出手機掃碼,就可以打開(kāi)小程序參與活動(dòng),非常方便。因此,通過(guò)小程序二維碼也可以很好地發(fā)揮引流作用。

Each online mini program will have its own unique mini program QR code, which can be added to businesses when organizing events online or offline, designing brochures, posters, etc. Through this method, users can see the QR code of the mini program, and then simply take out their phone to scan the code to open the mini program and participate in activities, which is very convenient. Therefore, the use of mini program QR codes can also play a good role in attracting traffic.

四、結合公眾號引流。

4、 Combine with official account for drainage.

公眾號發(fā)展多年,很多企業(yè)也培養了一批忠實(shí)用戶(hù),所以企業(yè)在運營(yíng)公眾號時(shí),可以在內容中植入小程序的信息,從而成功將公眾號的用戶(hù)引導到小程序中。而且公眾號和小程序都是微信官方平臺,可以無(wú)縫結合,公眾號用戶(hù)忠誠度高,引流效果會(huì )更理想。

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With the development of official account for many years, many enterprises have also cultivated a group of loyal users. Therefore, when operating official account, enterprises can implant information about applets into the content, thus successfully guiding users of official account into applets. Moreover, both the official account and the applet are official WeChat platforms, which can be seamlessly combined. official account users have high loyalty, and the drainage effect will be more ideal.

詳細有以下的幾種手段來(lái)引流:

There are several detailed methods to attract traffic:

01、利用微信搜索入口,用小程序名稱(chēng)搶排名。

01. Use WeChat search entry to compete for rankings using mini program names.

小程序的排名與名稱(chēng)、描述、在線(xiàn)時(shí)間、用戶(hù)訪(fǎng)問(wèn)量和小程序的綜合質(zhì)量有關(guān),小程序的名稱(chēng)是唯一的。根據用戶(hù)的搜索習慣和產(chǎn)品特點(diǎn),盡可能多的注冊小程序名稱(chēng),讓小程序排名更高,更有可能被用戶(hù)搜索到。我們要做的是優(yōu)化小程序描述關(guān)鍵詞。微信搜索支持關(guān)鍵詞模糊匹配,所以關(guān)鍵詞也會(huì )影響小程序的排名。

The ranking of mini programs is related to their name, description, online time, user traffic, and overall quality, and the name of the mini program is unique. According to user search habits and product characteristics, register as many mini program names as possible to make the mini program rank higher and more likely to be searched by users. What we need to do is optimize the keywords for describing the mini program. WeChat search supports keyword fuzzy matching, so keywords can also affect the ranking of mini programs.

02、附近的小程序。

02. Nearby mini programs.

在附近的小程序中,小程序自動(dòng)顯示周?chē)?公里以?xún)鹊奈⑿庞脩?hù)。所有符合條件的小程序都可以在附近的小程序中免費曝光,一個(gè)小程序可以添加10個(gè)地理位置。也就是說(shuō),做一個(gè)小程序相當于給店鋪增加10倍曝光的機會(huì )。

In nearby mini programs, the mini program automatically displays WeChat users within 5 kilometers of the surrounding area. All eligible mini programs can be exposed for free in nearby mini programs, and one mini program can add 10 geographical locations. That is to say, creating a mini program is equivalent to increasing the exposure of the store by 10 times.

附近小程序引爆線(xiàn)下流量端,更好地連接人、物的時(shí)代到來(lái)。

The era of nearby mini programs igniting offline traffic and better connecting people and things has arrived.

03、分享微信群,實(shí)現粉絲裂變。

03. Share WeChat groups to achieve fan fission.

在粉絲群通知,讓粉絲自主擴散,可以引導粉絲分享,然后憑截圖領(lǐng)取小禮物,逐步將流量引向小程序,促進(jìn)銷(xiāo)售。

In the fan group notification, allowing fans to spread independently can guide them to share, and then use screenshots to receive small gifts, gradually directing traffic to the mini program and promoting sales.

04、拼團。

04. Team up.

小程序可以承載拼團、秒殺、砍價(jià)等優(yōu)惠活動(dòng),激發(fā)消費者低價(jià)消費的積極性,實(shí)現快速裂變。拼團玩法可以在短時(shí)間內積累大量的精準用戶(hù),后期商家可以借此進(jìn)行精準營(yíng)銷(xiāo)?,F在,電商類(lèi)小程序TOP1和TOP2都是蘑菇街和拼多多,大部分人應該都用過(guò)吧。

Mini programs can host promotional activities such as group buying, flash sales, and bargaining, stimulating consumers' enthusiasm for low-priced consumption and achieving rapid growth. The group buying gameplay can accumulate a large number of precise users in a short period of time, and later merchants can use this to carry out precise marketing. Nowadays, the top 1 and top 2 e-commerce mini programs are Mogujie and Pinduoduo, and most people should have used them.

05、小程序商店。

05. Mini program store.

通過(guò)付費或將小程序投放到小程序商店,可以達到一定的宣傳和推廣效果。

By paying or placing the mini program in the mini program store, certain promotional and promotional effects can be achieved.

06、地推。

06. Earth pushing.

對于一些小程序來(lái)說(shuō),地推可能是接近用戶(hù)場(chǎng)景的推廣方式。線(xiàn)下推廣小程序,如小程序二維碼、宣傳材料。比如:餐飲、鮮花、美容、健身等線(xiàn)下店鋪,見(jiàn)效快,現場(chǎng)轉化快。

For some mini programs, ground promotion may be a promotion method that is close to user scenarios. Offline promotion of mini programs, such as QR codes and promotional materials. For example, offline stores such as catering, flowers, beauty, and fitness have quick results and on-site conversion.

07、公眾號綁定相關(guān)小程序。

07. The official account is bound to relevant applet.

小程序與公眾號進(jìn)行綁定關(guān)聯(lián)。當用戶(hù)關(guān)注你的公眾號時(shí),顯眼的位置就有小程序,當他們感興趣時(shí)就會(huì )點(diǎn)擊跳轉到小程序。

The applet is bound with the official account. When users pay attention to your official account, there is an applet in a prominent place. When they are interested, they will click to jump to the applet.

08、在公眾號文章中插入小程序名片。

08. Insert the applet business card in the official account article.

公眾號+小程序就是在自己的公眾號文章中插入小程序卡片,但是,這要取決于公眾號的質(zhì)量、粉絲精準度和留存。

The official account+applet is to insert an applet card into your official account article, but it depends on the quality, fan accuracy and retention of the official account.

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