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營(yíng)銷(xiāo)型網(wǎng)站建設及其重要性介紹

來(lái)源:http://www.seermedium.com   發(fā)布時(shí)間:2024-05-06      

營(yíng)銷(xiāo)型網(wǎng)站是一種創(chuàng )新型的網(wǎng)站,其功能與企業(yè)網(wǎng)站相似,但其版面設計更加突出以賣(mài)產(chǎn)品和服務(wù)為主要內容。營(yíng)銷(xiāo)型網(wǎng)站以現代網(wǎng)絡(luò )營(yíng)銷(xiāo)理念為核心,基于企業(yè)營(yíng)銷(xiāo)目標進(jìn)行站點(diǎn)規劃,具有良好的搜索引擎表現和用戶(hù)體驗、完備的效果評估體系,能夠有效利用多種手段獲得商業(yè)機會(huì ),提高產(chǎn)品銷(xiāo)售業(yè)績(jì)和品牌知名度的企業(yè)網(wǎng)站。簡(jiǎn)單來(lái)說(shuō),營(yíng)銷(xiāo)型網(wǎng)站是具備營(yíng)銷(xiāo)推廣功能的網(wǎng)站,建站之初便以日后的營(yíng)銷(xiāo)推廣為目的和出發(fā)點(diǎn),并貫徹到網(wǎng)站制作的全過(guò)程,使每一個(gè)環(huán)節、每一步驟都考慮到營(yíng)銷(xiāo)功能的需求,使網(wǎng)站一上線(xiàn)即具備營(yíng)銷(xiāo)功能或有利于優(yōu)化推廣的特征。

A marketing website is an innovative type of website that functions similar to a corporate website, but its layout design emphasizes selling products and services as its main content. A marketing oriented website with modern network marketing concepts as its core, based on enterprise marketing goals for site planning, with good search engine performance and user experience, a complete effectiveness evaluation system, and the ability to effectively utilize various means to obtain business opportunities, improve product sales performance and brand awareness. It is an enterprise website. Simply put, a marketing website is a website with marketing and promotion functions. At the beginning of its establishment, it aims and starts with future marketing and promotion, and is implemented throughout the entire process of website production, taking into account the needs of marketing functions in every link and step, so that the website has marketing functions or features that are conducive to optimizing promotion as soon as it goes online.

網(wǎng)站建設方面,頁(yè)面應根據目標客戶(hù)做過(guò)專(zhuān)業(yè)的營(yíng)銷(xiāo)策劃,頁(yè)面營(yíng)銷(xiāo)力強,客戶(hù)來(lái)到網(wǎng)站的轉化率大大提升。網(wǎng)站整體結構與各個(gè)頁(yè)面布局應合理,代碼簡(jiǎn)潔,盡量不使用動(dòng)畫(huà)和內容太大的,頁(yè)面整齊,頁(yè)面信息表達清晰,讓客戶(hù)一上網(wǎng)站,就知道這家公司是干什么的,有什么產(chǎn)品和服務(wù)。網(wǎng)站的下載速度應快,多地域能保持均衡的速度。同時(shí),應增加網(wǎng)站誠信和活力,備案企業(yè)網(wǎng)站,提供公司介紹、公司資質(zhì)證明、公司營(yíng)銷(xiāo)執照、公司榮譽(yù)證書(shū)以及第三方權威機構認證等信息。

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In terms of website construction, the page should have undergone professional marketing planning based on the target customers, with strong page marketing capabilities, greatly improving the conversion rate of customers coming to the website. The overall structure of the website and the layout of each page should be reasonable, the code should be concise, and animations and content that are too large should be avoided as much as possible. The pages should be neat and the information on the pages should be expressed clearly, so that customers can know what the company does and what products and services it offers as soon as they go to the website. The download speed of the website should be fast and balanced across multiple regions. At the same time, website integrity and vitality should be increased, enterprise websites should be registered, and information such as company introduction, company qualification certificate, company marketing license, company honor certificate, and third-party authoritative organization certification should be provided.

網(wǎng)站程序與功能應根據搜索引擎開(kāi)發(fā)的可優(yōu)化的網(wǎng)站,網(wǎng)站的優(yōu)化系完全吻合搜索引擎,能夠快速的提升關(guān)鍵詞排名。網(wǎng)站采用DIV+CSS結構布局,前臺全部生成html靜態(tài)頁(yè)面;每個(gè)頁(yè)面的title和meta標簽可以在后臺可以單獨的自己添加,不需要把所有的關(guān)鍵詞都堆在首頁(yè);要有獨立的管理后臺,方便修改和添加,日常維護,以后每天的站長(cháng)統計等,這樣才能把控好網(wǎng)絡(luò )動(dòng)態(tài),為實(shí)現全網(wǎng)營(yíng)銷(xiāo)作出戰略調整。能夠更好地將訪(fǎng)客轉化為顧客提高成交量,應在明顯位置留有聯(lián)系方式,方便客戶(hù)直接聯(lián)系。用實(shí)力的公司可以采用400全國免費熱線(xiàn),在電話(huà)后面加上免長(cháng)途或者不要錢(qián),因為還有很多的人不知道400電話(huà)的作用,以為打一分鐘很貴,一定要做好細節。聯(lián)系方式可以采用多樣化,電話(huà),手機,QQ等。同時(shí),具備營(yíng)銷(xiāo)的工具支持,能主動(dòng)、及時(shí)、方便、多途徑地跟訪(fǎng)問(wèn)用戶(hù)溝通,能分析訪(fǎng)問(wèn)用戶(hù)狀況與需求??梢酝ㄟ^(guò)客戶(hù)在線(xiàn)調查以及客戶(hù)留言和在線(xiàn)客服和客戶(hù)及時(shí)的溝通,可以及時(shí)的發(fā)現我們的問(wèn)題,及時(shí)的解決。

The website program and functions should be optimized based on the website developed by search engines, and the optimization system of the website should be completely in line with search engines, which can quickly improve keyword ranking. The website adopts a DIV+CSS structure layout, with all front-end generated HTML static pages; The title and meta tags of each page can be added separately in the background, without the need to pile all keywords on the homepage; There should be an independent management backend for easy modification and addition, daily maintenance, and daily stationmaster statistics in order to control network dynamics and make strategic adjustments for achieving full network marketing. To better convert visitors into customers and increase transaction volume, contact information should be clearly placed to facilitate direct customer contact. Companies with strong capabilities can use the 400 national toll free hotline, with the addition of free long-distance or free of charge after the phone number, because there are still many people who do not know the purpose of a 400 phone call and think that making a one minute call is very expensive. It is important to pay attention to the details. The contact information can be diversified, including phone, mobile phone, QQ, etc. At the same time, with the support of marketing tools, it can actively, timely, conveniently, and multi-channel communicate with visiting users, and analyze their situation and needs. Through online customer surveys, customer messages, and timely communication with online customer service, we can promptly identify and solve our problems.

在互聯(lián)網(wǎng)時(shí)代,網(wǎng)站對于一個(gè)企業(yè)的重要性不言而喻。企業(yè)通過(guò)網(wǎng)站鏈接更多客戶(hù),沒(méi)有網(wǎng)站的企業(yè)難以獲得認可。擁有一個(gè)營(yíng)銷(xiāo)型網(wǎng)站可以提升知名度,做好網(wǎng)絡(luò )產(chǎn)品銷(xiāo)售,宣傳業(yè)務(wù),這些都是不言而喻的作用。

In the Internet era, the importance of websites for an enterprise is self-evident. Enterprises can attract more customers through website links, making it difficult for companies without a website to gain recognition. Having a marketing oriented website can enhance brand awareness, do well in online product sales, and promote business, all of which are self-evident.

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